Condé Kills Gourmet Live App
Gourmet the magazine has been dead since 2009, and now, the Gourmet Live app is joining it. The New York Post reports that Condé Nast has decided to kill Gourmet Live because — after some initial enthusiasm for the app — no one was using it.
The app was launched in 2010, and at the time was heralded as a unique way to increase Gourmet’s brand presence. But as many media companies find out, getting people to stay interested in apps is harder than it seems.
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