Condé Nast To Introduce New Print Products Within The Year
Charles H. Townsend, president and CEO of Condé Nast, says the company plans to introduce new products in — gasp! — print because print “attracts and engages” consumers like no other medium. Townsend also specifically mentions portability and easy navigation as benefits of print. Which is interesting.
Says Townsend:
This powerful bond magazines form with consumers is forged at retail — on newsstands, in display racks, and at the checkout counter in stores, shops and kiosks around the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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