Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of GQ who really want to get into the Condé lifestyle can show their dedication with a GQ-branded car.
Today, Condé is announcing a GQ partnership with Italian car company Fiat to launch a special edition model, the Fiat 500c GQ edition. The car will be unveiled at the Concorso Italiano auto show, which begins today in Monterey, Calif.
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