Condé Nast, Publicis, Google Launch Luxury Agency La Maison

Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and technology solutions, with an emphasis on helping brands keep up with digital innovation and emerging markets like China.

As part of the service, Condé Nast’s Branded Content Group will create original content for La Maison clients, including editorial, photography and digital video, which will be distributed across Condé’s media channels as well as Google and YouTube. La Maison clients will also have access to Publicis agencies like Digitas LBi, Razorfish, Rosetta and Publicis Modem.

Publicis 133 CEO Charles Georges-Picot will lead La Maison, while Vogue design director Raul Martinez will oversee the company’s creative side. (Martinez is also the chief creative officer of branding and ad agency AR New York, which he co-founded with Town & Country and Elle's Alex Gonzalez.) Ariane Rivier will oversee a luxury team at Google providing trend analysis and content distribution strategy.

“[La Maison has] unique access that brings fresh insights to our clients—whether it’s understanding the behaviors of Brazilian luxury buyers and spotting the next big social channel in China to providing unique fashion films and exclusive editorial content, we will ensure premium brands are at the forefront of innovative marketing and consumer knowledge,” Georges-Picot said in a statement.

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