Condé Nast Entertainment Touts Its Millennial-Friendly Programming at NewFronts

Going after a younger audience

If Condé Nast Entertainment's first two NewFronts presentations were all about reinforcing the upscale quality of its content, the company's third go-round, which took place this afternoon in New York, narrowed the focus to content targeting a younger audience. With a hipper location in TriBeCa—CNE's previous NewFronts took place uptown on Park Avenue—and a mashup of top 40 hits on a loop, the event screamed "millennial." (Or, to be more precise, "very well-heeled millennial.")

The presentation kicked off with a short video asking various media buyers what the NewFronts would be like if millennials ran the show—one of the more detailed theories involved a Hunger Games-like competition between publishers followed by a party featuring Skrillex, Diplo and PewDiePie, all of which would be livestreamed on Meerkat, naturally—followed by a recap of CNE's growth from president Dawn Ostroff.

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