The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers."
In an email to staffers, chief business officer and president of revenue Jim Norton explained, "We're modernizing our revenue teams to simplify the way we work with our partners and better leverage the extraordinary talent in our company." As such, the sales team will be divided into two groups focusing on either "brand collections" or "client industries."
The newly created brand collections will be divided among existing Condé publishers—Architectural Digest's Giulio Capua (now overseeing AD, Condé Nast Traveler and the Food Innovation Group), Wired's Kim Kelleher (Glamour, Allure, Brides, Teen Vogue and Self), Vanity Fair's Chris Mitchell (VF and W) and GQ's Howard Mittman (GQ, GQ Style, Golf Digest and Golf World, the Wired Media Group, and Pitchfork)—who now hold the title of chief business officers. There are two exceptions, however: Vogue and The New Yorker will remain stand-alone brands led by their current publishers, Susan Plagemann and Lisa Hughes, respectively.
A second group of executives focused on client industries will replace the existing Condé Nast Media Group. Condé Nast Entertainment CRO Lisa Valentino will lead the group, taking the new title of CRO, industry and agency. A group of current Condé publishers and execs, including W publisher Lucy Kriz and Condé Nast Traveler publisher Brendan Monaghan, will oversee industry-specific sales across the entire company in seven categories including autos, beauty, and fashion and luxury.
Other executives taking on new roles include Food Innovation Group publisher and CRO Pamela Drucker Mann, who will become the company's chief marketing officer, and svp and managing director of branded content studio 23 Stories Josh Stinchcomb, who's now Condé Nast's chief experience officer.
Three publishers are leaving the company as a result of the shake-up: Glamour and Self's Connie Anne Phillips, Allure's Agnes Chapski and Brides' Michelle Myers.
Today's news, rumors of which were first reported by Women's Wear Daily earlier in the week, comes as publishing companies across the industry continue to consolidate executive roles. Time Inc. has been at the forefront of the trend, instituting a similar category-specific reorg and nixing publisher titles last year. At Hearst, a growing number of publishers and editors are overseeing multiple titles, but if its most recent NewFronts presentation (during which publishing director Michael Clinton made sure to note that the company actually "still has publishers") is any indication, the title of publisher remains safe—at least for now.