Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.
Today, Turner-owned TBS is launching the Catch Coco app that fans can use to follow along with the late-night host's trip to New York where he's filming the show at the famed Apollo Theater this week. Dan Riess, evp of content partnerships for Turner Ignite, said the game is "kind of like Pokemon Go for Conan."
The location-based app lets people near 15 famous locations in New York—including the Empire State Building, the Brooklyn Bridge and Yankee Stadium—unlock content.
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