Conan O'Brien Raking in the Cabbage for TBS
Conan O’Brien is bringing home the bacon for his new cable network. Advertising for the upcoming show “Conan” is reportedly selling at $30k to $40k for a 30-second spot — an amount that rivals the ad prices for Letterman and Leno. From The Wrap:
True, some rivals question that Conan truly is fetching broadcast-level ad rates. The show, they say, is packaged with other programming — “The George Lopez Show,” for example — allowing Turner latitude to attribute any value it wants to the highly anticipated late-night show.
But David Carr of TargetCast noted the likelihood that O’Brien, when sold as a stand-alone program, matched Jay Leno and David Letterman.
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