ComScore: There's More To Social Marketing Besides Facebook Likes
There's more to Facebook marketing besides racking up a bunch of "likes." ComScore Tuesday released "The Power of Like 2," which illustrates how companies should focus on engaging fans and sharing content for social marketing success.
There’s more to Facebook marketing besides racking up a bunch of “likes.” ComScore Tuesday released “The Power of Like 2,” which illustrates how companies should focus on engaging fans and sharing content for social marketing success.
The 21-page report shows how in many cases, a company’s Facebook page is starting to replace its official website as the go-to destination for consumers and fans.
One example it gives is Skittles. The official website of the fruity candy drew 23,000 unique United States visitors in May 2012.
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