Study: Pinterest Users Follow More Retailers Than Facebook Users
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study. On the image-rich site, retailers can easily showcase their wares in a flashy digital format, and shoppers are eating (and buying) it up.
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study. On the image-rich site, retailers can easily showcase their wares in a flashy digital format, and shoppers are eating (and buying) it up.
According to the new comScore-conducted survey of some 1,500 consumers in the U.S., Pinterest users follow an average of 9.3 retailers on the site, compared with 8.5 by Twitter users, and 6.9 by Facebook users.
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