The Problem with the Daily Mail's Latest Internet Brag

Contrary to what is being widely reported, London’s Daily Mail is not the world’s most read English-language newspaper site. It’s apparently beating NYTimes.com only because the UK publication’s December 2011 comScore stats also factor in traffic from a sister site (pictured).

Per a report in The Guardian by Dan Greenslade:

A [New York Times co.] spokeswoman, Eileen Murphy, disputed the way the comScore figures are compiled. She says the Mail only passed the Times by including in its total a personal finance site published by the paper.

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