Comparing Virtual Apples To Virtual Oranges: Geographic ARPPUs

This is a guest post by Nima Pourshasb, the VP of Corporate Development at Live Gamer.
The ability to identify user segments with the highest monetization potential is very valuable to the P&L manager of any new social game. If survey data suggests that, say, German gamers have the highest ARPPUs, one might be tempted to focus resources on acquiring German users and converting them to paying ones. One may even use these data points as guiding benchmarks for monetization initiatives.

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