Company Behind Acai Berry 'Headlines' Slapped With Big Fines
The FTC has settled its case against Circa Direct and its owner Andrew Davidson for advertising acai berry products with fake news headlines such as, “Acai Berry Diet Exposed: Miracle Diet or Scam?”
The FTC has settled its case against Circa Direct and its owner Andrew Davidson for advertising acai berry products with fake news headlines such as, “Acai Berry Diet Exposed: Miracle Diet or Scam?”
The FTC, which polices deceptive advertising, charged Davidson and Circa Direct with making “false and unsupported claims” about the acai berry products and failing to disclose that the news was in fact paid advertising.
“In many cases they’re making unsubstantiated claims for what are basically physiologically impossible levels of weight loss,” said Laura Sullivan, an FTC attorney involved with the case.
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