Companies Thinking Small to Go Green

Starbucks has set a goal to make all of its coffee cups (one billion per year, says the New York Times) recyclable or reusable by 2015. To start, Starbucks launched a six-week pilot program that collected 6,000 pounds (!) of cups from 170 cafes and other retailers in Toronto and remade them into items that can be used for eating and drinking, showing that it can be done.