Companies Plan to Increase Social Media Spending 144% Over the Next Five Years

In the recent CMO Survey from Duke University, there was a sense of optimism — the trend for increased spending on social media continues. With social being more integrated into the strategy, social media teams are being brought in house and marketers are looking for ways to quantify their social media campaigns.

According to the survey, CMOs expect social media marketing to take up a bigger portion of their budgets over the next five years. In fact, the survey indicates that social media spending will become 18 percent by 2019, an increase of 144 percent over current levels.