Comment and Like Features Now Available for Fan Wall Posts on Facebook Pages

Facebook just turned on the Comment and Like features for Wall posts made by fans on Pages.

Previously, these features were only available for posts made by Page administrators. Now, you’ll notice that the Comment and Like links also sit below posts generated by fans. This is a welcome feature, as extending commenting and liking capabilities to information shared by fans will allow for a more engaging experience on Pages.

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Questions like these can now be answered by both the admin(s) or other fans, in a more efficient, direct manner. The move will make it easier for organizations and marketers to observe the two-way conversations that are happening between their fans and customers. Page administrators can use the upgraded “Insights” dashboard that Facebook is rolling out today to track how many interactions their Page is getting.