Coming to A TV Near You: Clickable Moments
Gray Television, which owns 36 TV stations across the country, will soon begin deploying Backchannelmedia‘s Clickable TV solution.
TVNewsday reports the deal will expand Clickable TV to 68 television stations, or about 16.7% of U.S. television households.
Here’s how it works: viewers click on “bugs” at the bottom of the TV screen with their remote control. This bookmarks the content to the viewer’s private Web portal or e-mail address which can then be accessed through any Web browser.
What viewers should know is that clicks are tracked and the data is collected to create engagement metrics for advertisers.
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