Coming Soon: Too Many Commercials?

Ad-sponsored cellphone content would mean that we could eventually get lots of programming for free. What remains to be seen is whether or not advertisers can put together ads that don’t annoy us.

No one loves commercials, but we’ve made peace with the “blocks” of ads that run during broadcast television. We’re less enthused with some of the tricks used on the Internet, such as pop-up windows, and pre-roll ads that play before the video you want to see.