Comes With More Than Music?
In a morning CTIA keynote at Billboard’s Mobile Entertainment Live, MocoNews reports, Nokia’s Tero Ojanpera, EVP of entertainment and communities, took the stage to discuss a number of Nokia’s upcoming content initiatives—but dove deep into its recently announced “Comes With Music” service, in which consumers will get unlimited music downloads for a year with the purchase of a phone, from all four major labels. But could this service extend to video as well?
The report said that when asked about whether the “Comes With Music” business model could be transfered over to other content, Ojanpera said: “I think it’s hard to say that, even though we at Nokia have to be forward leaning, it’s not yet fully in the marketplace.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in