Comcast, NBC Universal partner with Twitter for 'See It' television viewing program

Comcast, NBC Universal and Twitter have today announced a new partnership, bringing a feature called “See It” to Comcast’s Xfinity TV customers. The See It program will allow users to instantly access TV shows, movies and sports directly from a tweet on Twitter.

Now, when browsing Twitter, Xfinity TV customers will be able to click on a “See It” button to bring up a menu of options for how they’d like they to interact with content, whether it be a TV show or a theatrical film.