Comcast, NBC Universal and Twitter have today announced a new partnership, bringing a feature called “See It” to Comcast’s Xfinity TV customers. The See It program will allow users to instantly access TV shows, movies and sports directly from a tweet on Twitter.
Now, when browsing Twitter, Xfinity TV customers will be able to click on a “See It” button to bring up a menu of options for how they’d like they to interact with content, whether it be a TV show or a theatrical film. They can tune into a live show on TV or start a show through On Demand programming, as well as tune into a show online or through their mobile device. For future airings, users can set their DVRs to record a show, or can set a reminder to watch it later on. In addition, the See It button also offers a way to purchase movie tickets via Fandango.
NBC Universal shows across multiple networks will be compatible with the See It platform, including shows from NBC, NBC Sports, CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and the Golf Channel. Some specific television programs include The BlackList and The Voice on NBC, as well as Psych and Suits on USA.
In addition, the companies announced an advertising partnership that will see sponsored, real-time video clips embedded in tweets through Twitter’s Amplify program.
“See It is a simple yet powerful feature that creates an instant online remote control,” said Brian Roberts, Chairman and CEO of Comcast Corporation, in a company statement. “Comcast is taking a leap forward in social TV by enabling Twitter users to more easily find and view the shows they want to watch and discover new shows. Twitter complements the live viewing experience and is an ideal partner for Comcast and NBCUniversal.”
This move follows the launch of Nielsen’s Twitter TV Ratings chart, which measures show popularity based on how many tweets are posted, how many unique authors posted those tweets and how many times those tweets are seen as shows air on TV.
More information about the Comcast and Twitter partnership can be found on Comcast’s website.