Colt 45 Broadens Its Horizons With Fruit-Flavored Drink Containing 12 Percent Alcohol

Colt 45, which has been traditionally aimed at African-American consumers, is trying to reach a wider audience, including women, with Blast by Colt 45, a drink containing fruit flavors and 12 percent alcohol that is launching next month. The drink has twice the level of alcohol as the original Colt 45, a new spokesperson in the form of Snoop Dogg, and comes with a shot of trouble, treading in the same prickly territory that the high-powered drink Four Loko did.

Four Loko, which also comes in fruit flavors and contains 12 percent alcohol, used to contain caffeine as well.

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