CollegeHumor Soars As All Other US Online Video Takes A Nosedive This Summer

You may assume that the popularity of online video would go up over the summer. After all, during this time of year people have more time on their hands, with vacations from school and work. But according to new figures from Nielsen, the number of Americans watching online video, as well as the number of streams per viewer, is actually on the decline this summer. Except for the CollegeHumor network, which is up 23.2%!

You may assume that the popularity of online video would go up over the summer.  After all, during this time of year people have more time on their hands, with vacations from school and work.  But according to new figures from Nielsen, the number of Americans watching online video, as well as the number of streams per viewer, is actually on the decline this summer.  Except for the CollegeHumor network, which is up 23.2%!

Nielsen’s report on the Top U.S. Online Destinations for Video in June 2011 shows that overall online video usage is down.  Unique viewers are down by 1.7% and the total streams are down by 3.7%.  It looks like Americans are leaving their computers at home and taking advantage of the outdoors this summer season.

These stats aren’t worrying Nielsen, however.  They say that these trends are “typical for the summer months with school out of session, the end of the TV season and vacationing Americans.”  They also reported that, while unique viewers and total streams are down, the amount of time the average viewer spent watching online video is actually up.  They report that users watched an average of four and a half hours of online video in June, which is an increase of 4 percent from May.

What’s interesting is that, while nearly every online video destination site, from YouTube to Facebook, VEVO and Yahoo!, is down in viewership this summer, the CollegeHumor Network is on an opposite trend.  CollegeHumor is up a whopping 23.2% in viewership from May to June.  Lets compare this to YouTube, which is down 3%, Facebook which is down 13.3% and Yahoo!, which is down 12.2%.

What are your online video viewing habits like in the summer?  Do you watch more or less than you do during the rest of the year?  Share your thoughts with us in the comments below.

Image credit: EZWebRUs

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.