Colgate Campaign Targets the 2.7M Facebook Users in Hong Kong
Facebook may be blocked in China, but it isn’t in Hong Kong. In fact, 38% of the population, or around 2.7 million people, are using the service every month. This market is big enough that dental care conglomerate Colgate decided to create a local Facebook campaign to advertise its ActiFlex electric toothbrush. The effort includes a branded site that takes you to a branded Facebook application.
You can use the app to take one of your Facebook friend’s profile photos: Paste a funny cartoon face over their mouth, resize it to fit, and then publish it to their wall.
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