Coke Zero App Gets In Your Face

CokeZeroFacialProfiler.jpgCoca-Cola is to Coke Zero as your Facebook picture is to…?

The beverage maker will help users of the social-networking service answer that question with its new Facial Profiler facial-recognition app, which matches users of the social-networking site with their online look-alikes, while enforcing the concept that the strongest match is still Coca-Cola and Coke Zero, Inside Facebook reported.

The app automatically selects two random photos from Facebook users’ albums, and then instructs users to upload current photos via their Webcams, according to Inside Facebook. The photos are then matched up with online look-alikes, and results can be shared on Facebook and Twitter.

The app, which launched Thursday, was created with advertising firm Crispin Porter + Bogusky.