Coke Warms Up Summer With Foursquare and Paul McCartney

Soda giant ties digital to offline events, including goodwill effort for public parks

Coca-Cola is dialing up its efforts to combine social media with outdoor events, following a successful initiative around a Paul McCartney concert.

In a goodwill effort dubbed “America Is Your Park” (AIYP) that runs through July 15, Coke is inviting Foursquare users to check in to their favorite local, state or national park. The check-ins equate to votes in a contest where the winning public park gets a $100,000 grant from Coke, while second place garners $50,000 and third place, $25,000.

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