Coke Repurposes Canine 'Cone of Shame' to Solve Humans' Addiction to Social Media

Coca-Cola is taking a break from its trademark feel-good, heartwarming, Coke-could-create-world-peace-if-we’d-just-let-it commercials to bring you a humorous (yet harsh) dose of reality–when it comes to social media apps on our smartphones, we humans possess roughly as much self-control as a dog that can’t stop biting at its stitches.

The below spot urges viewers to stop sharing on social networks long enough to “share a real moment with Coca-Cola” (and the actual human beings in our presence). But in case we can’t muster the wearwithall to actually do such a thing, Coke offers a solution: The Social Media Guard — a canine cone of shame in stylish Coke-brand-red.

You’ll have trouble looking down at your phone while wearing it, but you can still manage to sip a soda and have a real-world conversation (if anyone remembers how to do that anymore).