Coke Boosts Fanta With Campaign Across 190 Countries

Coca-Cola has launched a massive 190-country campaign to promote its fruity-flavored soda Fanta. According to Dow Jones Newswires, the push comes as the taste for flavored colas outpaces that for traditional soda. That’s in part because they’re perceived as healthier and because they’re preferred by the growing Hispanic population.

In addition to television ad spots running around the world for the “Less Serious” campaign, Fanta has been been sending out a Fanta kit, that includes a wig and sunglasses.