Coca-Cola Uses Photo-Recognition App to Promote Zero
Coca-Cola is trying to get consumers thinking that its flagship soft drink has a twin in its sugar-free version, Coca-Cola Zero. So it has launched a Facebook app called Facial Profiler that tries to use Facebook user’s photos to match people with their look-alikes on the site.
This is a clever take on the sort of photo-matching analysis already used by everybody from law enforcement to a range of other Facebook photo-sorting apps.
Here’s how the app works — and how it promotes Coke’s campaign.
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