Coca-Cola To Launch Mobile "Teenager Hangout"
Reuters is reporting that Coca-Cola is creating a mobile social network for teenagers. Similar to MySpace or Facebook, the new network will “lure more youngsters to its sodas and flavored drinks,” but will only be available on cellphones.
Coca-Cola plans to launch the site in the U.S. on June 22. It’s already available in China, and the company “is eyeing other markets,” according to the article.
They’re also planning to use the site to push their Sprite brand with free music and video clips.
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