Coca-Cola Takes Super Bowl Ads to the Second Screen
This year, Coca-Cola isn't waiting until halftime to dazzle Super Bowl viewers with an over-the-top commercial. In its Big Game second screen campaign, the beverage company will let social media users decide which commercial will play on Feb. 3, when San Francisco takes on Baltimore at the Super Bowl XLVII.
This year, Coca-Cola isn’t waiting until halftime to dazzle Super Bowl viewers with another over-the-top commercial. In its Big Game second screen campaign, the beverage company will let social media users decide which commercial will play on Feb. 3, when San Francisco takes on Baltimore at the Super Bowl XLVII.
It starts with a 30-second trailer asking TV viewers to pick a team: a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls who are all traveling through the desert in hot pursuit of a giant bottle of Coke.
A 60-second version of the ad, called “Mirage,” is already on CokeChase.com
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