Coastal Living Makes a Comeback for Subscribers

The magazine title, which the publisher inherited in its $2.8 billion purchase of Time Inc. (which was completed at the beginning of 2018), was phased into a newsstand-only model last year. But Meredith says after hearing from readers and advertisers, the magazine will again be available to subscribers at a steep discount.

It’s the first time the publisher is bringing back a print magazine with a smaller rate base.

When Meredith decided to make Coastal Living a special issue publication (SIP), “the consumer had not given up on the brand, it’s just the advertising was inconsistent and not reliable enough to keep it as an ad-based product,” said Doug Olson, president of Meredith Magazines.