CNN Lights Up Magic Wall with State of the Union Tweets
Twitter hit the wall during CNN’s coverage of President Barack Obama’s State of the Union address Wednesday night — the Magic Wall, that is.
Anchor John King used the Magic Wall, which runs on technology from software start-up Crimson Hexagon, to analyze State of the Union-related tweets state by state, sample tweets and show an overall view of the response to the speech by the Twitterverse, The Huffington Post reported.
CNN senior executive producer of integrated programming Alex Wellen told HuffPost the cable news network had access to the entire “firehose” of Twitter data and that, combined with Twitter’s geotagging functionality, enabled it to fire up the Magic Wall.
Wellen told HuffPost:
We turned the corner tonight.
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