Clippers-Lakers Sets Cable TV Record
The buzz surrounding the resurgent Los Angeles Clippers/Los Angeles Lakers rivalry is spreading across the country.
Monday’s preseason game between the Clippers and Lakers was the most-watched preseason game in NBA TV history with 509,000 viewers.
It broke the previous record of 501,000 viewers set when LeBron James made his Miami Heat debut in 2010.
This might be the first of many ratings records set by the Clippers during the abbreviated 2011-12 NBA season.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in