Climb the New York Times Building to Get Times Coverage

In the ultimate example of taking PR in to your own hands, “Bin Laden’s Plan” author David Malone was busted yesterday scaling The New York Times building in an effort to promote his book.

How did he do? The City Room story on the stunt included his name, biographical information, the name of the book with a link to his site. The climb earned Malone a little coverage on Fox News as well, though they took the opportunity to throw down an Obama=Osama chyron

Social Pro Daily

Climb the New York Times Building to Get Times Coverage

Jason Chupick

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Jason Chupick