The Business Of Clicks

Often the reaction to being told not to do something is fascinating. It’s fairly well documented that kids don’t respond well to a parent or authority figure saying to them that they cannot do X, Y or Z – more often than not they just go right ahead and do it anyway. That is, unless it’s definitely going to have a negative and immediate impact on their health (i.e., “don’t touch fire”, and even that usually comes with its own learning curve).