Oh hey, Internet. Are you done reading LeBron’s press release/Sports Illustrated guest column/personal “let’s get back together” letter to Cleveland yet?
We will fully admit to our own general ignorance of sports right now, but from a PR perspective the dude does have a way of making the world hold its breath while he manages the message, doesn’t he?
Now let’s see how the web responded.
First, though: a just-published AdAge report notes that “Sports Illustrated Senior Writer Lee Jenkins helped Mr. James write the essay” literally last night and that the mag didn’t let any of its advertisers know about what will almost surely be the biggest traffic driver in recent history. Quite the scoop.
If you want to read some serious analysis about how LeBron’s announcement was “sincere” and “heartfelt” because it wasn’t on TV, look no further than Slate.
In the meantime, let’s round up some tweets.
Here’s an accurate summary of media coverage:
ESPN for the next two weeks LeBron LeBron LeBron LeBron LeBron 5 seconds about The World Cup LeBron LeBron LeBron LeBron LeBron
— Best Drunk Tweets! (@CauseWereDrunk) July 11, 2014
CNN currently has two political strategist discussing LeBron James because God is dead.
— Andrew Kaczynski (@BuzzFeedAndrew) July 11, 2014
That’s not true, though:
If you love LeBron James, set him free. If he returns to your city, it means he’s yours forever. (Or that Dwyane Wade is over the hill.)
— God (@TheTweetOfGod) July 11, 2014
Which might explain how the people of Cleveland knew ahead of time…
Miami isn’t taking the news too well:
…but some celebrities are:
…and Cleveland has apparently “forgiven” and forgotten.
But on the real-time marketing front, how did brands respond?
…and the PhotoShop, too!
LeBron James is returning to Cleveland. Lesson: Stick with what works, like Cottonelle TP and Flushable Wipes
— Cottonelle (@cottonelle) July 11, 2014
Everyone repeat after us: “ewwwwwwwwwwwwwwwwwwww!”
See, that was clever.
if only you would have signed with *us*, king james, if only. we coulda been a contender, we coulda been somebody…
— Denny’s (@DennysDiner) July 11, 2014
Did we miss something?
Oh look, a three-month-old ad.
Shameless. We like! On the completely unrelated side:
Inspired by LeBron, George tries to reunite w/ an ex he dumped. She slaps him J:”He’s the LeBron of basketball.You’re the LeBron of nothing”