Citroen Marketing C5 Model on Cell Phones

Citroën, the French automaker, is building brand awareness by marketing the launch of its new C5 on mobile devices, according to Mobile Marketer. The ads linked to the company’s mobile site, where they could view vehicle specifications and interiors, download Citroën video content, take quizzes, find nearby dealerships, and request a brochure and test drive, the report said.

Citroën and its creative agency, OMD, teamed up with Yahoo on the Vodafone Live portal to help launch the French automaker’s new Citroën C5 model aimed at high-income males in the 30-59 demographic, in an effort to move the brand’s perception upmarket. For its part, Yahoo saw interest among advertisers in the automotive category to engage with mobile advertising, the report said, as Ford and Jaguar’s recent Yahoo mobile campaigns demonstrated.