Citi Exec: Social Media Is the New Golf Course
Frank Eliason riffs on b-to-b and emerging media at Advertising Week
Frank Eliason, Citi's global social media director, teed off a discussion today at Advertising Week IX about how social media can humanize business-to-business sales calls.
"Social media is the new golf course," he proclaimed.
Getting to know potential business contacts via LinkedIn, Twitter and Facebook is an underutilized tactic, the digital vet suggested. Such efforts, he said, are "about scalable intimacy. I know who my customer is."
After speaking at a LinkedIn-sponsored event in New York, Eliason told Adweek that LinkedIn trumped Twitter when it comes to Citi's ad spend while only trailing Facebook among social channels (though his team plans on increasing its Twitter investment).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in