Cision 'To Reevaluate Marketing Mix' After Comment Gaffe

Cision is taking another look at its marketing and how it oversees its outreach efforts after a couple of ill-advised comments were sent to Adam Singer’s The Future Buzz blog.

According to Singer, a comment appeared on one of his posts promoting “PR-Tools from Cision” and signed “Meri A,” who ended the comment with the statement “Meri A is an advocate for Cision.” Shortly after Singer tweeted that he would be using the comment in a post, he received another comment (though it wasn’t posted) also promoting “PR-Tools from Cision” and also signed by Meri A.

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