Cision Invests in Social Media, Acquires Viralheat

Is Cision becoming the WPP of PR software?

cisionMEMO to the old school PR curmudgeons: it’s not your grandma’s practice anymore.

viralheat_logoIn a sign of the times, Cision — the official 800-pound gorilla in the media database space — announced the addition of Viralheat to its portfolio (the latter has been called a Match.com for enterprise CRM). 

“This acquisition of Viralheat is a prime example of our commitment to expanding our social offering and providing innovative products and services to PR, communication, social and content marketing professionals,” Cision CEO Peter Granat said in a statement.

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