Church vs. State Is Dead. Who Cares?

Time Inc. has other, bigger problems to solve

Time Inc. sent a shiver through publishing circles with the news that it would have its editors report to the business side, undoing a long-standing tradition at the company designed to preserve editorial independence. The rationale to reduce the edit/sales wall was that a closer working relationship would let the brands be more innovative and be better able to respond to market demands, but raised concerns that editors would have a harder time pushing back when business interests threaten reader trust.

All but forgotten was the more important news that the company had hired a consumer marketing head, filling a long-vacant role.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in