Time Inc. sent a shiver through publishing circles with the news that it would have its editors report to the business side, undoing a long-standing tradition at the company designed to preserve editorial independence. The rationale to reduce the edit/sales wall was that a closer working relationship would let the brands be more innovative and be better able to respond to market demands, but raised concerns that editors would have a harder time pushing back when business interests threaten reader trust.
All but forgotten was the more important news that the company had hired a consumer marketing head, filling a long-vacant role.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
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