Chuck Porter on CP+B's Move Into Los Angeles and Reinventing Domino's

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet talks about the agency’s move into Los Angeles and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”