Chuck Cordray On Hearst's Digital Initiatives
FishbowlNY emailed Chuck Cordray, VP and General Manager, Hearst Magazines Digital Media on their new initiatives. In addition to distribution deals with Lifetime TV and Hearst-Argyle’s digital multimedia efforts, yesterday Hearst magazines announced a deal to distribute their content via Next TV.
”FishbowlNY: How important is translating Hearst magazine readers onto Hearst’s digital platforms?
”Chuck Cordray, VP and general manager, Hearst Magazines Digital Media: The Digital Media audience is largely very new. Although we see incredible opportunities for overlap between the magazines and the Web sites, the two audiences do not overlap as one would assume.
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