Christmas Day Online Shopping Up 16.4% This Year

We are still awaiting the numbers from Amazon and Barnes & Noble about eBook and eReader sales over the holiday weekend, but we have learned that overall e-commerce sales were up this Christmas.

According to a report from IBM, which tracks 500 e-commerce sites not including Amazon, online shopping was 16.4 percent higher on Christmas Day 2011 than last year.

The Associated Press has more about the report: “It found a huge increase in the number of shoppers making their purchases with iPhones, iPads and Android-powered mobile devices. In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in