What's in a Robot Website Name? Everything
Everybody loves the name of the first site to report Chris Rock as next Oscars host.
Last month, Voice Media Group website Topless Robot changed its name to The Robot’s Voice. Editor in chief Luke Y. Thompson explained that his reasons were two-fold. He wanted to fall more respectfully in line with his parent company’s sister outlets and esteemed writers, as well as get away from some operational fallout:
“Topless” isn’t “f*ckface,” but you wouldn’t necessarily know that by the way certain publicists and potential readers have reacted to it. It’s a loaded word, especially for women, and it has been hurting us in our attempts to reach out and get you the best content we possibly can…
In 2008 [the year the site was founded], the nerd corners of the Internet were hugely male-dominated, and movie-site-dominated… But [nowadays] the audience is more diverse, thanks to the ubiquity of smartphones, and while marketing ourselves with a name appealing primarily to young males was smart business when we...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in