Chris Christie's Runaway Hashtag
What could go wrong with a slogan like "Telling It Like It Is"?
The rules for campaign hashtags are the same as those for scandals: get in front or lose control of the message.
Before Chris Christie had even announced his bid for president this morning at alma mater Livingston High School, the team’s campaign slogan, meant to invoke Christie’s unapologetically brash leadership style, had boomeranged back and it wasn’t pretty.
On Twitter, users used #TellingItLikeItIs to condemn Christie’s policies and actions as New Jersey governor, as well as compose ad hominem insults about his weight.
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