Choire Sicha Happily Unaware of TheAwl.com's Traffic

Earlier this week, Choire Sicha and Alex Balk launched TheAwl.com to mostly positive acclaim. Has the press’ lovefest led to strong traffic?

Sicha, for one, has no idea. “You know, I have actually *never looked* at our traffic,” he emailed FishbowlNY.com this morning. “I leave that in David Cho’s capable hands; he’s our business guy, and that stuff is his problem. I am just trying to have a good time, and that itself is our stated goal.”

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