How Chobani, Taco Bell Used Instagram Ads to Increase Hunger for Their Products

While Chobani and Taco Bell are situated on opposite ends of the food spectrum, the two brands achieved similar success while advertising on Instagram.

TacoBellInstagram650While Chobani and Taco Bell are situated on opposite ends of the food spectrum, the two brands achieved similar success while advertising on Instagram.

The Facebook-owned photo- and video-sharing network shared case studies analyzing the campaigns by Chobani and Taco Bell. Here’s how they fared:

Chobani

Chobani used beautiful food imagery and realistic, lifestyle settings in a series of sponsored photos on Instagram to showcase how their product can be enjoyed during breakfast and in other non-breakfast contexts. The campaign had significant impact on changing people’s perception that Chobani is only for breakfast.

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