Chipotle Twitter Account Fakes Its Own Hack, Gains 4,000 Followers

Earlier this week, Chipotle’s Twitter account started sending out strange and random tweets that led many to believe the account had been hacked.

Turns out, Chipotle faked its own Twitter hack as part of a publicity stunt celebrating the fast food chain’s 20th anniversary.

Chris Arnold, a Chipotle representative, told Mashable,

“We thought that people would pay attention, that it would cut through people’s attention and make them talk, and it did that. It was definitely thought out: We didn’t want it to be harmful or hateful or controversial.”

The weird tweets were actually clues about one of the puzzles that’s part of Chipotle’s 20-day long treasure hunt called “Adventurito,” the extended 20th anniversary celebration. The puzzle was about the ingredients Chipotle uses to make guacamole; hence the tweets:

Since the hack was fake, the tweets haven’t been deleted from the account. And you can see how much activity they generated.

In fact, according to Arnold, Chipotle’s Twitter account added more than 4,000 followers the day of the fake hack, compared to its normal rate of adding about 250 followers a day. The strange messages were retweeted 12,000 times, compared to the average 75.

For more on past fake Twitter hacks, read our post on MTV and BET.

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