Chipotle Twitter Account Fakes Its Own Hack, Gains 4,000 Followers
Earlier this week, Chipotle’s Twitter account started sending out strange and random tweets that led many to believe the account had been hacked.
Turns out, Chipotle faked its own Twitter hack as part of a publicity stunt celebrating the fast food chain’s 20th anniversary.
Chris Arnold, a Chipotle representative, told Mashable,
“We thought that people would pay attention, that it would cut through people’s attention and make them talk, and it did that. It was definitely thought out: We didn’t want it to be harmful or hateful or controversial.”
The
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